HSBC wanted to develop a design language to align their brand foundations with their creative practices. This multinational financial institution needed a set of global standards to support teams across the world to design products and services that are consistent and efficient.
Collaborating with the creative leads throughout the business programmes, we developed a process of identifying common practices and best practices to create a set of top-tier standards. This manifested in establishing a system of standards for visual and experience design on HSBC’s creative hub.
This system provided the foundation of standards to support all tools, guidelines, and assets to evolve and thrive to create HSBC’s customer experiences.